kensie & laRue’s Stablefeed Story Stablefeed

Equestrian brand Stablefeed creates natural, performance-oriented horse food backed by scientific research. During my time with East Coast video agency HD360 Productions, I was tasked with editing a testimonial that would convey these values while sharing the emotional tale of a young jockey whose horse recovered from disease against all odds.

Pacing was a key focus throughout this project. Since I had several testimonials to work with, I focused on integrating each in a way that felt natural and linear, using music to shift the mood in parallel with LaRue’s health journey. Knowing the video could be lengthy and our client’s product wouldn’t be introduced until the end, it was vital the story never stalled in one place for too long.

This project is currently housed on Stablefeed’s website. I also created shorter, ‘teaser cuts’ that were shared on the company’s social media accounts with links to the complete video.